SMS Marketing is at the heart of a mobile marketing strategy that is gaining more and more followers. It may be that we dislike using email but love sending texts, and that SMS Marketing gets a better response from customers than email campaigns.

To take advantage of this and start sending messages that will drive more leads, always keep these tips in mind:

Let people know

Promote your number so people can reach out to you. Include your number on your website, Facebook page, and in paid ads, and encourage people to send you an SMS whenever they want (just be sure to respond right away!)

Include a CTA

Tell your prospects what to do with a clear call-to-action. Before you send your message, take a moment to think about the ultimate goal of your communication and include a call-to-action that will guide your prospects toward that goal.

Be concise

By sending SMS, you are opting for an immediate form of communication, which means your prospects won't have time for long reads. To illustrate the level of attention your leads will give you, imagine driving down a highway and suddenly seeing a billboard ad. That is the kind of short, punchy message we are trying to emulate here.

Segmentation

Your customers will only pay attention to what addresses their specific needs, so use segmentation to target those who will find value in your offer. To do this, try creating different customer lists to send them the information they will value most.

Automation

Include SMS in your campaign flows to follow up on customer behavior. With the Octopush API, you can build your own integrations with your CRM or e-commerce apps, and also use our plugins for Salesforce, Microsoft Dynamics 365, WooCommerce, PrestaShop, Magento, and Zapier (which allows you to connect with over 2,000 other apps). Click here to learn more.

Keep the conversation going

The ultimate goal of SMS Marketing is to create a fast, reliable way of communicating with your customers. Mariano Martene, Full Stack Marketer. You can create complex conversation flows that allow your mobile number to not only send but also receive messages from your prospects anywhere in the world. Click here to learn more.