A product launch is one of the most crucial activities for a business. Without bringing in new products, you won’t be able to attract new customers or even keep your current ones satisfied.

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That is why a product launch plan is so important. You need to make sure you have a well-thought-out and detailed procedure to yield the best results of releasing a new product into the market.

SMS messaging should play a vital role in these launches. Why? That’s a great question. One that we’ll be discussing today.

We’ll also talk about how you can integrate them into every step of the process. Lastly, we’ll be telling you why Octopush can help you have the most successful product launch.

What Is a Product Launch?

Before we talk about ways you can use SMS to improve your product launch, let’s talk about what it is. In simple terms, it’s the process of introducing a new product to the market.

It’s a lot more complicated than that, however. You need to choose between a soft, minimal, or full-scale launch, depending on how much you trust the product. This is one of the many steps in your product launch strategy.

But you must be wondering how SMS is involved in this process.

Why to Include SMS in Your Product Launch Plan?

There are several benefits of using SMS, but we’d be stuck here all day if we covered all of them. Let’s quickly look over why they are so useful in this case.

SMS is Quick and Easy

SMS messaging is one of the fastest modes of communication. You can send multiple SMS in a matter of seconds. They are also super easy; all you need to do is type in your message, and you’re good to go.

The Massive Reach of Mobile Communication

Everyone has a cellphone. Not everyone has access to a computer or the internet at all times, but people can check their phones whenever they want and are always connected to a mobile network.

That is why an SMS-based marketing plan can reach an immense number of customers with great ease.

How to Include SMS in Your Product Launch Plan

Now that you know what a product launch is and why SMS will help your marketing strategy for a new product so much, it’s time to answer the question you’re most eager for.

Here are 3 ways you can take your plan to the next level with SMS marketing.

1. Introduce the Product

The E-commerce conversion funnel should be the foundation of your plan. There are 5 stages to getting customers to buy your products: awareness, consideration, decision, purchase, and retention.

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Your product launch plan only covers the first three stages. This first step covers the awareness stage. It’s obvious when you think about it: you are raising awareness about your product.

Introducing your product is pretty straightforward. It is the easiest way to use SMS effectively.

Make sure that the SMS shows that your product is exciting and something that the customer will certainly be interested in.

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Best practices for SMS product launch campaigns

The idea is to send an SMS to your target group and ensure they know about your product. Of course, a little note on compliance: the recipient must agree to receive advertising via SMS beforehand.

With Octopush, you can also target an opt-in audience via database rental. Note that this option is currently only available for markets in France.

We cannot overstate the importance of this step and how handy SMS is for this part. Remember the advantages we discussed?

Using Bulk SMS

The fact that they are fast and can help you engage with a massive number of customers all at once really speeds up this part of the process and ensures that you reach the maximum number of customers.

Managing different time zones

Need to send your SMS to different locations and to a huge number of customers (we’ll get to why you should do that soon)? With our virtual phone number services, you can do that pretty easily and quickly.

Furthermore, you need to time these SMS messages to perfection. If you send an SMS at 3 AM, no one will ever read it, especially if it is about a product launch.

We’ve got a fix for that. Our campaign scheduler allows you to preplan each SMS; you can set the date and time beforehand according to your product launch strategy. You don’t have to worry about missing out at the right time.

Sending personalised SMS

But sending a low-quality SMS won’t get you anywhere regardless of when you send it. That is why we offer you several customisation opportunities.

We also make sure your links are shortened so that the SMS isn’t bogged down by a long URL that looks tacky and just makes it longer than it has to be. We make sure readability is as high as possible.

Lastly, we offer several ways to change up your style. Basic SMS isn’t a marvel of technology. Every company knows how to launch a new product using SMS messaging, and although they are useful, they’re not that special.

That’s where voice messages and SMS 2.0 come in. Voice messages are pretty self-explanatory. SMS 2.0 is a little more complicated, but we’ll get to that soon enough.

Our advanced text-to-speech services convert your text to a voice message using AI. The voice can be male or female, depending on your preference. The length is also flexible.

SMS 2.0 lets you send landing pages in your SMS. You read that right. You can link your landing pages with CTA buttons. We’ll shorten the link as usual.

Try SMS 2.0 Here

Start with Voice SMS

2. Analysis

We’ve covered how SMS helps you introduce the product, but there is one other place where they come in clutch. It’s during analysing statistics. This is part of the consideration process.

Remember how we said you need to send your SMS to several different locations? This is where it comes in. You can see the locations where your products are getting positive responses.

How do you know if a product has been a hit over SMS? We understand that a person reading your message isn’t necessarily a sign that they are interested.

Our two-way messages mean that existing subscribers can reply to your campaigns. If they are interested in the product, they are likely to engage with the SMS.

Don’t believe us? A whopping 45% of people reply to SMS that they receive. That means almost half your recipients may reply to you. Imagine how much information that would be!

With these statistics, you’ll know what locations you should advertise more heavily in, whether with physical campaigns, posters, or other sorts of offline advertising.

Because of how huge the online market has become, people tend to forget that not all advertising is done over the net.

Furthermore, you can see which types of SMS perform better and generate more responses. For that reason, we even compile voice SMS messages so you can review them if they prove to be successful.

If you get this step right, you can minimize your costs by investing in the areas where engagement is highest. Your ventures will be much more profitable.

3. Keep Them Hooked

This is essentially what the decision stage is all about. People won’t just purchase your product the moment you send them information about it. That is rarely enough.

You need to ensure that you keep engaging with interested customers by sending them reminders via quick and effective SMS messages containing information about your product.

If you don’t, one of two things will happen: they will either forget about the product entirely or lose interest in purchasing it. You want to avoid both scenarios.

For example, if you are launching a new car model, you shouldn't stop at sending an SMS about its features. You want to send texts that explain why it would be a smart investment.

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Again, basic messages are fine for this, but why not try something different? A voice SMS would allow you to add a little personality to the information you are sending them.

With SMS 2.0, you can say more with fewer words. People don’t like reading long texts, but a landing page is different. You can describe your new feature or hook in detail via an external link.

Why Choose Octopush?

Good news: you now know why SMS messages make your product launch marketing plan much more successful and cost-effective, and you know how to execute it. But what makes Octopush your best bet?

Not only do we offer all the features mentioned above, such as SMS 2.0 and voice SMS, but we also allow for easy integration with plugins without integrations. Still not convinced? We provide an unparalleled HLR Lookup service that will guarantee that none of your SMS messages are sent to invalid numbers.

Not only do our services make SMS marketing easier for you, but we also help you save cash. Due to this, we’ve also received the stamp of approval from renowned marketing experts such as Neil Patel and HubSpot. You can rest assured we have mastered the art of SMS marketing.

Final Words

There you have it — a simple guide to integrating SMS into your product launch plan. We hope you found this article helpful and easy to read. We also have a hunch that you’ll go with Octopush, won’t you?