What is SMS marketing?
SMS marketing is a business strategy that involves sending promotional or transaction text messages directly to the users mobile phones.
When users receive text messages on their mobile devices, they tend to check their messages immediately. This need to check their mobile phones right away makes SMS marketing a key strategy for businesses.
Since SMS marketing is a direct and personal way to interact with the customer, it’s really important to make use of it correctly with a competitive edge. Continue reading to find out how.
SMS Marketing is your go-to digital channel
In today’s day and age, there are various types of marketing channels. For example: we’ve got social media marketing, email marketing, and SMS marketing is another one of those but with higher potential.
SMS marketing is a great channel in which you can send targeted bulk SMSes to thousands of users instantaneously to achieve a high engagement and conversion rate without breaking the bank. In fact, SMS marketing is more efficient than any other marketing channels as you are targeting users who have opted-in to receive text messages from you.
More than 95% of users who receive SMSes open and read the text within the first 4 minutes. This open rate is very impressive considering that the open rate of an e-mail newsletter stands between 18-30%.
Why SMS marketing?
SMS marketing has gained a lot popularity amongst customers and businesses. By sending tightly targeted and highly customized messages, you can send out very powerful campaigns. Whether you are a small or big business, the results are outstanding.
Here are some successful use cases
We’ve put together some use cases of how SMS marketing could be implemented.
The benefits of SMS Marketing
SMS Marketing with Octopush
With Octopush, sending SMS marketing campaigns couldn’t have been easier.
We have an online platform that’s built for speed, scale, and deliverability. Everything from creating your contact list to sending your campaign can be done in just a few clicks.
Create an account with us for free and get started! You can read through our easy-to-follow instructions, or you could contact our professional customer service.