Looking to optimize your prospecting process? At Octopush, we highly recommend renting a high-quality SMS database. Wondering how to go about it? We cover everything in this guide.

But first, why use SMS for prospecting?

Nowadays, thanks to the internet, there is no shortage of prospecting methods. However, SMS remains one of the most widely used channels today. In fact, unlike other prospecting methods like email marketing, SMS delivery and open rates are both close to 100%. In short, if you want to prospect effectively, nothing beats sending SMS. Provided you send them to the right people. Hence the importance of renting or buying an SMS database.

What is the purpose of renting SMS databases?

When you rent an SMS database at the best rate, you are leasing a file containing mobile numbers. These numbers will serve as the foundation for sending your prospecting SMS throughout France. Of course, since every company has its own target audience and specific business, a good SMS database can vary from one company to another.

In any case, for a business, an SMS file can help to:

• Prospect effectively and acquire new customers
• Launch a brand-new commercial campaign
• Announce promotions, events, etc.
• Increase website traffic

But in this guide, we will look at how a database can help a company prospect more easily.

SMS database rental for better targeting

To prospect effectively, you must first and foremost reach the right people. So, if your prospecting process relies on sending SMS, you need to send them to the right numbers. And to ensure that, the best solution remains customer database rentalWhy? Because a database is custom-built based on specific criteria.

In marketing, before selling a product, there is what we call customer targeting. It makes sense because a product or service cannot appeal to everyone; some people will love it, while others will have no interest in it. To make sales, a company is better off contacting potential customers. Consequently, for a successful prospecting process, the best decision is to send SMS messages only to potential customers. Hence the need for targeting the numbers to be contacted.

Fortunately, most SMS databases are custom-made. Providers take care to rigorously select the contacts to include in the SMS file, ensuring that all numbers in the file meet specific criteria you have predefined. These are known as selection criteria. Often, these criteria are based on the contacts' interests, but they also include demographic and geographic factors.

In any case, the main takeaway is that by renting an SMS file, a company can perfect its prospecting process. This allows the company to send SMS messages to the right people at the right time. In this way, it will not waste time or money on contacts who will never be interested in its products or services.

Perfect your recruitment process with Octopush!

At Octopush, we have over 35 million B2B and B2C contacts at our disposal. So, whether you are looking to reach individuals or businesses (or professionals), we are the provider you need.

With us, your recruitment process will gain incredible efficiency. We select a custom, qualified, and targeted file for each of our clients, based solely on your criteria. Targeting is carried out by gender, age, city, department, professional category, and interests. Also, note that a count will be provided so you can measure the potential of the available contacts.

In addition to putting together your custom SMS file, we can also assist you in drafting your prospecting messages. Furthermore, our data is continuously updated. What's more, the numbers contained in our databases come from opt-in prospects, meaning their users have given their consent to receive advertising messages.

Together, all these advantages ensure that we optimize your SMS campaigns to the fullest, making your prospecting process a success.