Internet-based SMS solutions leverage mobile marketing to help you acquire new customers and find buyers at the right time. Automating part or all of your messaging process saves you time and ensures that every prospect receives messages tailored to their specific situation.

What is a mobile promotion automation solution?

Smartphone marketing automation is an effective and cost-efficient SMS strategy. It is a process of using tools and software to send targeted SMS messages via the internet, push notifications, or mobile alerts to your subscribers. Typically, these messages are sent when a customer triggers a specific action, such as visiting your website or signing up for your mailing list.

Using mobile marketing automation

To use a messaging automation solution for your business, you must first determine the triggers that prompt messages to be sent to your recipients. These triggers generally fall into one or more of the following categories. It is important to consider all of them when building your list, as they can have different meanings depending on your business.

• Location: Using tools like geolocation and beacon technology, you can target messages to subscribers located within a predefined geographic area. If you own a small business, location-triggered SMS solutions can help you boost your business.

• Behavior or actions: Many of your triggers can stem from your subscribers' behavior or actions, whether online or in-store, such as when they make a purchase, use your services, or fill out an online form.

• The funnel: You want to send professional SMS for every stage of the sales process, from welcoming new subscribers to sending thank-you messages for their loyalty. SMS strategies aim to help you welcome new subscribers in the best way possible to make a good impression, highlight your services, and meet specific needs. For example, you can gain new subscribers through an onboarding campaign and then send SMS via an internet service to encourage engagement. Once your triggers are determined, you need to think about how you will organize your communication announcements or individual SMS dispatches. Simply use a sequence of instructions at the right time to guide the customer through a funnel that leads to a sale of your products or services.

It is advisable to consider the frequency of messages sent to your recipients and set a limit so as not to annoy or overwhelm them. For example, if you have messages triggered when prospects are in different sections of your store, it is best to limit message delivery so they only receive one text during their visit. Most people do not want to be bombarded with messages while shopping, but a single, well-timed message about a promotion or discount will be much better received by the customer.

Tools for mobile promotion automation

It is easy to automate your communication strategy with CRM software for sending messages. There are several solutions on the market, but we find that Infusionsoft is one of the best tools for small businesses looking for messaging strategies. This software has a full range of tools to manage your existing customers and create campaigns to attract new ones.

Once your CRM is in place, you can use an SMS-based add-on to create your messages. Some messages will be triggered by events that occur at specific times of the year, such as an ice cream offer in the summer. Therefore, you must ensure that the frequency of your SMS dispatches is properly set.

Two other tools are also useful for creating your messaging automation strategy: Mobit and Tatango, both of which are effective solutions. Mobit is an engagement tool that allows small businesses to run intelligent messaging campaigns. Tatango is a similar standalone messaging tool that allows you to build a database, create messages, and manage campaigns.

Is a mobile marketing automation solution right for you?

Automation of SMS marketing campaigns is, on the whole, still underutilized. However, with the spread of smartphones and tablets, web-based SMS strategies are a viable way to reach recipients at the right time and promote your offers or products.

By choosing the most frequent or profitable triggers, you can design a strategy that guides your customers through your sales funnel. Messaging automation can save you management time and increase your profits through attractive offers and valuable engagement.