Sending SMS is one of the most effective marketing methods available today. It allows business owners to quickly reach their audience and customers on their mobile phones and receive responses in minutes.

Using an SMS server is necessary if you plan to scale your SMS marketing strategy: it allows you to connect your software directly via an SMS API and automate your messaging.

It also offers several features and benefits of a professional tool: personalization, segmentation, scheduling of SMS marketing campaigns, tracking and analytics, and more.

Benefits of using an SMS server

Using an SMS server for your SMS campaigns is essential if you want to succeed and grow your business. Since managing a business strategy from your mobile device is not feasible, let’s look at the advantages of doing so with a professional solution:

• Centralized administration in an SMS sending platform
• API connection with your software
• Improve and/or automate sending processes
• Secure and automate messaging
• Accessible 24/7 by all users
• No maintenance or hardware costs
• Broadcast messages instantly to customers and prospects
• Comply with SMS sending regulations
• Track sends and live statistics
• Reduce operating costs

Why choose a GDPR-compliant SMS server?

Send bulk SMS from an SMS service still requires compliance with certain rules, such as the General Data Protection Regulation (GDPR).

They establish how data processing must be carried out and how information must be collected, imposing severe sanctions and fines on those who do not comply. This is why it is wiser to use an SMS server that is already compliant with these requirements.

You can easily tell if a provider is compliant by checking if:

• They strongly recommend that you obtain explicit consent from the recipient before adding their number to any of your contact lists
• They advise you to customize your sender name or include it in the body of your SMS to ensure your recipients can easily identify you
• They only allow you to send your campaigns if you include a method to unsubscribe from the SMS campaign, such as STOP to XXXXX
• They inform you about the days and times legally permitted for sending commercial SMS. They discourage you from sending your campaigns outside of these authorized hours
• They provide you with everything you need to know about the law