Today, it is impossible to grow your business without running advertising campaigns. The proliferation of shops and companies makes it necessary to be omnipresent, which can be expensive. There is a simple, cost-effective solution that allows you to easily reach your existing customers while also connecting with new prospects: SMS.

SMS and advertising

These short, 160-character messages offer numerous advantages and unmatched speed. With over 60 million smartphones in use in France today, there are just as many mobile lines. This represents a vast field of potential contacts for those using SMS advertising.

Sending communication campaigns via SMS over the internet is a practice increasingly used by companies of all sizes. It is an effective and popular method. Companies like Octopush provide an online web platform for sending SMS accessible from your PC, tablet, or mobile phone.

Nearly 95% of people read the SMS they receive (compared to barely 1% for emails). It is therefore an infallible way to get noticed. The message can be read anywhere, at any time. Its impact is long-lasting and applies to both B2B and B2C sectors.

Since the length is limited, you must carefully craft your mobile campaign messages. They need to be short but punchy to captivate your audience. Worried about how to do it? No problem—with Octopush, you have access to experts in text-based communication.

To reach as many people as possible on mobile, text messaging is truly an essential tool. It will help your company attract new leads and allow you to maintain an ongoing relationship with your existing contacts. It is an almost instantaneous exchange.

Advertising campaigns via text

To carry out an advertising campaign via text, you must precisely define your goal. Is it to announce sale days to loyal customers? Is it to introduce your newly opened shop to local residents? Or is it to highlight special events like contests, exhibitions, or fashion shows?

The writing style cannot be the same for all these examples. Defining your scope and your target audience is essential. SMS can be used for prospecting or customer retention. For retention, nothing beats a newsletter to keep your contacts updated on your latest news and developments.

If you want to attract new contacts, your advertising campaign should introduce you and highlight your benefits. You need to stand out from the competition, and text messaging itself is a great way to do that. It demonstrates your responsiveness to new technologies.

Advertising SMS: A multidisciplinary tool

Whether you are a cabinetmaker or a webmaster, you have the same need to reach your target: you must make yourself known. To do this, the text must be clear and should not contain more than one offer. The ideal format is: your offer and your link. This could be your phone number or a link to your website. For example, a clothing store could send a customer a text with details like: "Sales start on XXX! More info at XXX."

Whether you are offering sunshine in the middle of winter (travel agency) or holiday meals (restaurant), you can easily reach a wide audience without wasting time. Large companies have already understood this and have access to bulk messaging.

Whether you are a carrier, a pizza maker, or a bookseller—or if your profession is pharmacist, physiotherapist, seamstress, or pastry chef—short-form messaging is for you. In fact, every profession can find value in bulk SMS sending. Games, commercial messages, satisfaction surveys, or general information can be sent to your contacts or future contacts simply to remind them that you are there for them. Using text messaging is easy from your mobile phone, thanks to the services offered by Octopush.

The impact

For your advertising campaign

Advertising SMS can have a truly powerful impact. You simply need to define your future readers. A home care service would have little interest in sending its message to teenagers. There are various lists, categorized by gender, age, socio-professional category, etc., used to find new customers. These databases are updated daily and already contain over 4 million numbers.

Your message can easily be personalized to hit its mark. To truly understand its impact, you have access to charts showing your statistics, which are also available on mobile. You can also see if your message was opened by the recipient and receive a delivery receipt. The results are visible in real-time thanks to the link you include.

You therefore know the result of your advertising campaign immediately, without having to wait months. Furthermore, sending bulk SMS is a very cost-effective solution. With several packs, premium or standard, ranging from 300 to 50,000 texts, you can manage your budget effectively.

For your other services

Your SMS advertising campaign is not the only thing that can benefit from this technology. You can extend the power of short messages to your other areas of activity.

• For instance, your customer service department can communicate with your clients in real-time.
• You can send information to your customers at any time.
• Important moments, such as your news and updates, will be easily accessible.
• You can think bigger for your marketing operations.
• With mobile ticketing, managing your ticket sales is simplified.