A new publishing medium, the mobile phone mobile now competes with traditional media. It has become a strategic tool for business promotion, widely used by a large number of advertisers. Advertising and promotional text message campaigns on mobile are now essential tools for any company's commercial operations. Sending text messages via the web is now a standard method of communication with customers to offer personalized deals.

Text messaging: a tool with many advantages

Simple and fast to use

A promotional text campaign is quick to set up, especially when using an online platform. It requires no graphic design work. In just a few minutes, your message is ready to launch a full-scale campaign.

A mobile promotion platform is a direct marketing system that allows you to launch promotional text campaigns at a low cost through a web interface accessible via any browser. There is no software to install. You can access your account from any computer connected to the Internet, whether you are at home, at the office, or on the go.

Adaptable

Mobile promotion fits into any type of publication, whether for sales, information, customer loyalty programs, and more.

It allows you to target your recipients and personalize your messages. These messages are interactive, as your recipients can reply to you. A feature allows you to upload address books from XLS or CSV files.

Effective and high-quality

With a 95% open rate compared to 15% at best for email, promotional text messaging is a medium that delivers on its promises, despite—or perhaps because of—the brief and concise nature of the messages. It stands out as the most effective medium in terms of results and brand recall.

Cost-effective

A promotional text campaign is very economical, with no design costs and very low sending rates compared to traditional media.

It will also save you a considerable amount of time, as you can reach thousands of people with a single click.

Responsive

No other communication method offers such responsiveness in terms of dispatch and distribution today. You can send your messages at the date and time that suit you best. You can schedule them to be sent 24/7.

The response rate for a text message promotion is between 6 and 170 times higher than that of traditional media such as flyers, radio, or television. Unlike email campaigns, promotional text campaigns are not subject to anti-spam filters.

Your text campaign can cover the majority of global mobile networks, with a delivery report service confirming that your messages have been sent successfully.

High impact

It has a very high open rate and encourages interactivity. These qualities, along with those described above, give it a significant impact on your customer relationships.

This impact of text messaging and mobile promotion is an asset for:

• growing your business,

• your advertising campaigns,

• your promotions,

• launching new products,

• organizing contests…

You can now announce your events or promotions via mobile. You can send specific, targeted information. You can also notify customers about product launches or flash sales, and alert them to previews or special limited-time offers.

Mobile SMS is an extraordinary advertising and sales channel. Simply draft a single message on your dedicated interface, then send it to your entire customer base after selecting them based on specific criteria. Only your targeted recipients will receive the message, ensuring greater productivity and efficiency for your campaign.

A fantastic tool for customer loyalty

You can take advantage of services designed to optimize user satisfaction, such as sending booking confirmations or order tracking updates. You can also send short qualitative surveys to get immediate feedback from your SMS marketing customers. The responses will not be long in coming.

SMS marketing strengthens the bond between your customers and your brand. When a prospect leaves your store, you can send them a text asking if they were satisfied with the service. They simply need to reply 1 for yes or 2 for no.

Delivery reports allow you to measure the quality of your mailing and refine your customer/prospect database.

The different stages of a promotional SMS campaign

It takes place in 3 main stages: creation, selection, and sending.

Creation must be impactful. Since the number of characters is limited, the message must be relevant.

Recipient selection must be meticulous. To achieve the best results, it is essential to target the right audience.

Sending must follow a few rules. The best times are generally during the day and on weekdays. Messages can be sent in bulk immediately or scheduled, either manually or automatically.

Text messaging and the various phases of your publication

SMS promotion and multichannel strategy

Integrated into your multichannel strategy, text message marketing is a powerful tool. It complements your presence in print media, on television, or on the radio. It strengthens the impact of your online communication: blogs, websites, social media, and more.

Text messaging and customer relations

Thanks to text messaging platforms, customer relations are made easier. More accessible, your customers can take advantage of specific or personalized offers. It becomes simpler to build loyalty and meet their needs.

Short messages and advertising

Sending SMS in bulk increases advertising opportunities. You can reach more people while gaining better visibility. People remember seeing an SMS more easily than an ad in a magazine.

Marketing and proximity

By enabling a "one-to-one" relationship, mobile promotion fosters proximity. You are close to your customers. You show them this regularly through offers tailored to each of them.

Impact of bulk sending

Thesending bulk SMS messaging has a positive impact on your communication. In fact, the open rate is higher than for other media. This also applies to response rates and ROI.