SMS is a powerful and effective channel for sending information to your customers and ensuring the success of your marketing and sales campaigns.

Sending SMS: how does it work?

SMS now plays a major role in the marketing communication strategies of professionals and businesses. With an open rate of over 95%, a fast reading rate, and high interactivity, it is an essential communication channel for sending professional SMS, improving brand awareness, and strengthening customer relationships. It is essential to write a targeted and clear text message so that it is understood very quickly by your contacts. The content of your messages must be personalized and provide added value to your recipients. Furthermore, it is important to limit the number of SMS sent to the same target. To make your customers want to read your messages and be more receptive to each of your SMS marketing campaigns, send messages sparingly. Use an online solution, specifically professional SMS sending software , to ensure reliable and secure delivery. There are various communication tools available to set up your commercial SMS campaigns. As a professional, it is advisable to carry out your marketing text campaigns from a professional web-based solution. You can import your mailing list or create your contact file containing each of your customers' mobile phone numbers.

Sending SMS: from websites

Send SMS from the web to save on your communication budget. The internet offers you the possibility to send text campaigns to the mobile phones of customers and prospects in several ways: from websites, professional platforms, software or mobile applications, extensions, etc. These various solutions offer paid tools for sending messages in France and abroad. From websites, you can send a certain number of texts for free per day or by using low-cost text packages. To send messages on this type of site, you must first create an account. This type of service is also offered on mobile operator websites through customer portals. Another method for sending SMS is via email. From your professional email account, you write an email, enter your contact's phone number in the recipient field, and simply send it. Your recipient will receive your message on their mobile as if it were a text message. However, be sure to respect the character limit to avoid sending multiple messages for a single piece of information.

Sending SMS with a web platform

As mentioned above, using a professional platform for your text messages is better suited for communicating with your customers and prospects on their mobile numbers. The Octopush platform allows small and large companies to create campaigns and manage them all from a dedicated web interface. Whether it is for broadcasting alert messages, information, promotional or commercial content, Octopush is an effective solution for your marketing campaigns. Its multiple options allow you to personalize the content of your texts according to the customer profile, change the sender name, schedule sends, etc. You can also access the open rate of your sent campaigns and adapt the content or frequency of sending. You can also automate your SMS sending via email, manage all incoming texts in real-time, and integrate your text messaging into an internal program or website using an API. Octopush allows you to easily send texts without constraints or commitments. Various SMS credits are offered at sliding-scale rates. Furthermore, Octopush complies with legislation regarding the sending of text campaigns. Marketing text messages are not sent between 8:00 PM and 8:00 AM on weekdays, weekends, or public holidays. The "STOP" mention is included in every message sent.

Sending SMS with an API

Beyond websites or internet platforms, there is another service for your bulk SMS sending. This is the API offered by professional platforms. To use it, simply integrate it into the internal tools of your company with which you wish to send messages. By integrating the API into your existing tools, you gain new advantages. You will be able to send your texts from your own e-commerce site, from your accounting software, etc., automatically. Your communication is thus faster and more instantaneous with all your customers. TheSMS API Octopush can be installed in the programming language of your choice. To assist your developers and webmasters, Octopush provides a tutorial on its website. A professional technical team is also available 24/7 to guide you in case of configuration issues. The API allows you to communicate with your customers on their mobile phones in France and abroad, while continuing to benefit from Octopush options without logging into the interface. Still regarding the automation of your text message sending, you can use another feature offered by Octopush. It is the mail to SMS. Also integrated into your tools, it allows you to automatically convert an email into a text message and send it to your recipients' mobile phones.