MMS is a great way to complement your SMS marketing campaigns. Its features allow you to send various multimedia elements to boost your campaigns. There are several solutions for sending MMS online which we will detail below.

A simple setup for sending MMS online

The process for sending an MMS is similar to that of an SMS, except that you add a photo, video, or audio file. Most Android or Apple iOS phones are already configured to send and receive them, so there is no need to activate it. It is also automatically included in your mobile plan.

If necessary, go to your mobile phone's operator APN settings to enable sending and receiving multimedia messages. Also, check that your SIM card is properly inserted if you encounter any issues.

There are also Android mobile apps for Samsung or Apple iOS that allow you to send multimedia messages from your phone.

Unlike SMS, MMS is not compatible with every type of mobile phone. However, every user can access it via the web.
For mobile phone users who cannot send them, the mobile plan they are subscribed to (SFR, Orange, Bouygues Telecom, etc.) offers various services to create them on their websites.

With Orange, you can send multimedia messages individually or take advantage of a multimedia message plan.

With SFR, you can send 3 MMS per day after logging into your customer account page.

You can find guidance on mobile operator forums (SFR, Bouygues Telecom, Orange, etc.) regarding the use of this tool, the settings or options to configure, or the APN (Free Mobile, Orange, Bouygues Telecom, etc.).

Ways to send MMS via the web

The operation remains identical to that of SMS, except that you add a photo, video, or audio file.
Like SMS, sending a multimedia message can be done through various solutions available on the web.
It is possible to send multimedia messages via email from mobile operator messaging services such as SFR. This service is convenient for any user who wishes to send a multimedia message to someone abroad to avoid paying extra out-of-plan charges. You can send multimedia messages individually with a daily limit from your computer or purchase a plan.

You can also send multimedia messages via the web from online platforms or websites.

Send MMS online for more impactful campaigns

Multimedia messaging differs from standard text messaging in the types of media elements it can include. Unlike standard texts, which are limited to 160 characters, multimedia messages allow you to bring your messages to life and make them more engaging for your recipients.
Just like SMS marketing campaigns, multimedia messaging campaigns offer the advantage of reaching your target audience directly with an immediate impact.

Sending a multimedia message is the solution to the limitations of standard text messaging. You have several ways to interact with your customers and prospects on their mobile devices, including video, audio, or images.

A dynamic communication channel

For marketing or sales campaigns, multimedia messaging provides professionals with a fast, interactive tool to engage with customers or prospects on their mobile phones.

Sending multimedia messages via the web allows you to provide richer information to convey your message. Several methods are available for your communications:

• Create a video to introduce a new product
• Send a birthday card to a customer to thank them for their years of loyalty
• Send animated greetings
• Announce promotions or a contest with background music…

On the Internet, there are many online sites that offer tools for sending multimedia messages. After creating an account, you can send bulk multimedia messages from the site to multiple recipients in France and abroad, and even create a mailing list.

Sending an MMS via a platform

MMSC platforms provide comprehensive solutions for sending multimedia messages, including storage and delivery. You have all the necessary features to send multimedia messages across any type of mobile network.
Just like standard text messaging, sending multimedia messages from a platform is very simple and requires no configuration. You just need to:

• Select the function, then open a new message.
• Write your content and insert a video, image, or audio file.
• Import your contact file or enter the mobile phone numbers of your recipients.
• Send a multimedia text message.

The platforms for sending SMS online offer comprehensive solutions that include the routing and reception of multimedia messages. From a dedicated interface, you can communicate with various mobile network operators through a cluster of data servers. The services offered include message encoding and calibration, as well as content compression. These features ensure the service runs smoothly, without network interoperability issues, and guarantee optimal message delivery. This ensures your text message reaches your recipient.

Choosing a routing platform to send multimedia text messages simplifies your life and allows you to run campaigns quickly, making the use of multimedia text messaging simple and fast.

Send an MMS via email

You can also send multimedia text messages via email from your computer in several ways.

From almost any type of email account (Gmail, Outlook, Hotmail, etc.),

The process is the same as sending a standard email, except you enter your recipient's mobile number instead of an email address. Your contact will then receive your text on their mobile phone and can reply to your mobile or email address.

It is also possible to send multimedia text messages via email from a mobile carrier's messaging service. For example, from the Orange email service, send a multimedia text just as you would an email. You have a set number of multimedia texts and SMS that you can send per day.

Sending multimedia text messages via email is ideal for anyone wanting to send a multimedia text to a contact abroad without incurring extra costs.

Send a multimedia text message with apps

In addition to the web-based methods mentioned above, you can also send occasional messages using mobile apps from your smartphone. This will allow you to limit distribution costs and reach contacts located abroad. There are several Android or iOS applications such as Messenger, Go SMS Pro, etc.

The Octopush solution for sending an MMS

However, using this channel can present several drawbacks for marketing campaigns:

• Reliability and immediacy are not the same as with standard SMS. Multimedia text messaging requires a data connection from the user.
• There is no guarantee your recipient will be able to read your messages, depending on their mobile phone model and connection settings. If they can read it, the size may be reduced by the operator, which can compromise the quality of the content.
• You will face high sending costs (as 1 multimedia text is equivalent to 3 SMS) for a low or uncertain reception rate.

To avoid these uncertainties, Octopush offers an option similar to multimedia text messaging but more effective and less expensive: SMS 2.0.

Accessible for the price of a text, SMS 2.0 or Rich SMS is a text message containing a URL. Once customers or prospects receive this text on their mobile device and click the link, they are directed to a mobile site or a custom landing page, allowing for immediate engagement. The settings are simple. It is another way to boost your text messages that is just as effective as a traditional multimedia message.

Multimedia messaging is an alternative or complementary channel to SMS for your marketing and communication campaigns. Fast, customizable, and viral, it allows you to interact with your customers and prospects on their mobile phones in an original way with an instant impact.

MMS allows you to deliver a richer message, using images or data to capture the attention of your customers and prospects and build loyalty.