How can you give your communication a major boost? Simplyuse professional web-based SMS services. Sending text messages via the internet is increasingly popular among businesses and organizations in France. It allows you to reach your target audience on their mobile phones and convey messages and information quickly at near-zero cost.

Sending SMS via the internet

More direct and faster than email, SMS marketing allows you to send targeted messages to mobile phones. It also offers the opportunity to share promotional information with users. Increasingly popular in recent years, texting is the most effective and fastest way to contact customers.

It is still difficult to know whether people like receiving service offers directly on their phones. However, a recent study showed that most messages sent were read within 15 seconds of receipt.

Why is it so fast? Simply because, unlike computers, people take their phones almost everywhere they go. They check them regularly and frequently. In contrast, they only check their emails once or twice a day. Furthermore, no text message ever ends up in the "SPAM" folder.

More than 80% of mobile users are alerted to the arrival of a message by a ringtone. This is how we achieve the perfect result for an effective SMS marketing campaign . Unlike emails, text messages are also perceived as more personal. They arrive directly on the phone. The customer then feels personally addressed by the offer received.

Localized reach

By opting for a local marketing strategy, the reach is even greater. Geolocated SMS allow you to reach prospects directly in a specific area. When a customer enters a certain zone, they receive a message informing them of a special offer directly related to their current location.

This strategy works very well because your customer receives exactly the offer they were looking for at the exact place they are. Impact and return on investment are guaranteed.

To give you a concrete example, a customer enters a shoe store. The moment they walk through the door, they receive a message offering them a special deal at that very store. They will be much more easily tempted to make a purchase.

Using text messaging

Phones with internet access that use apps and games yield the best results. Statistics show that text messaging is the most effective promotional tool for a campaign. It ranks far above emails and traditional mail. The reach is stronger, more personal, and faster.

Moreover, according to a recent study published by YouGov, more than three-quarters of people prefer to receive promotional offers on their mobile phones. It seems that email and traditional mail are now outdated.

The explanation is quite simple: the mobile phone is the most used and most convenient technological device to check. Text messages are read quickly. They allow customers to take advantage of an offer the very minute they receive it.

Key figures on the reach of web-based SMS

On average, a text message is read about fifteen minutes after it is received, with a response sent within an hour. More than half of the users who received an offer via text responded to it, either by sending a message, clicking a link, or calling a dedicated number.

Analyzing mobile audience data reveals that teenagers are the most receptive to this form of promotion, with a 46% response rate compared to 29% for other users. Over 88% of mobile users have agreed to receive offers via text. 51% have already received marketing SMS, and 14% stated they enjoy receiving offers as long as they are relevant to their needs.

Revolutionary reach

For a modern promotional campaign

Text messaging is a revolutionary medium with significant reach on several levels. It offers better interactivity with the customer. It is a modern and accessible promotional tool, as almost everyone owns a mobile phone, and all phone models can receive these types of messages.

Marketing campaigns using web-based SMS have a much greater impact than traditional promotional campaigns. Recipients remember the messages they receive much better.

Furthermore, receiving a promotional text is far less intrusive than emails ending up in a spam folder. Television commercials also tend to annoy viewers.

Text messaging therefore has extremely positive results, as it does not damage the brand's image. Instead, it gives the brand a modern and more personal touch. Not to mention that prospects feel more confident with marketing texts since they have opted in to receive them.