If you aren't already using WhatsApp Business, you’re probably wondering what benefits it can bring to your company. Let’s explore them together in this article.

What is WhatsApp Business?

As mentioned earlier, WhatsApp Business is the professional version of the WhatsApp instant messaging app. It is primarily designed to help companies and brands ensure smoother professional communication and provide better customer support. Furthermore, businesses appreciate this app because it keeps work and personal life separate, all while allowing them to grow their business through marketing campaigns.

Why is WhatsApp Business so valuable for companies?

First and foremost, it’s important to note that WhatsApp is one of the most widely used instant messaging apps. With over 2 billion users, it offers a vast network of potential contacts and customers that any business can leverage to grow.

Using a personal account to chat with customers is not professional. That is why WhatsApp Business was created: to allow companies to set up a professional account and take advantage of additional, powerful features.

WhatsApp Business: what are the main features?

The features of WhatsApp Business API are numerous and highly practical for businesses

With this professional app, you can:

Create your own Business Profile

With a business profile, WhatsApp allows you to provide essential information about your company. This includes your website, contact details, physical store address (if applicable), opening hours, and much more. As a result, if a prospect or customer wants to learn more about your business and its activities, a quick visit to your business profile is all it takes.

Automate a welcome message

Additionally, WhatsApp Business gives you the ability to customize andautomate a WhatsApp message welcome message. This ensures a sense of immediacy, even when you are offline—for instance, during closing hours or while you are on a break. This way, your customers' messages won't be left waiting for too long.

Reply with saved responses

Often, when your customers reach out for support, the same questions come up repeatedly. With saved responses, you can easily address these types of inquiries. This significantly reduces your response time and allows for much smoother, more instantaneous conversations.

Access tracking statistics with WhatsApp Business

Otherwise, note that thanks to scheduling WhatsApp Business messages, you can obtain the necessary information to track your messages—whether they have been sent, delivered, received, or read. With these statistics, you can certainly make informed decisions to adjust your marketing campaigns, for example.

Label chats

Finally, with WhatsApp Business, you also have the ability to label your conversations. This makes it much easier to stay organized and find your most important chats.

WhatsApp Business, an ideal tool for improving a company's communication and customer service

The benefits of using WhatsApp Business API or software are:

• The app is free to download
• Its platform is extremely easy to understand and use
• It has thousands of users

This business application also helps solve roaming fee issues for tourists, while saving local users from having to pay for expensive SMS plans. In short, from a certain perspective, by using WhatsApp Business with a virtual number, everyone has something to gain.

Also, given that most customers and prospects are accustomed to theuse of WhatsApp, its professional version allows you to:

• Provide support to web users or customers to ensure they have a great shopping experience
• Ensure personalized follow-up with your customers and maintain a connection with them
• Resolve management and support issues

At Octopush, using WhatsApp Business helps you:

• Increase your lead conversion rate by sending bulk notifications via WhatsApp
• Encourage prospects with abandoned carts to complete their purchases
• Build customer loyalty by sending discount coupons, for example