The question today is: how can you use SMS 2.0 to convert more customers? Octopush tells you everything you need to know.

What exactly is an SMS 2.0?

An SMS 2.0 or rich SMS is an enhanced version of the classic text message. Its unique feature is the inclusion of a hyperlink in the body of the message, typically at the end. Generally, a rich SMS is readable on all mobile phones. As for the links, they are clickable on any phone with an internet connection.

Why should businesses use SMS 2.0?

Despite the emergence of various modern communication methods, SMS remains as popular as ever. Of course, instant messaging apps are convenient for communication. But only SMS ensures a near 100% success rate in terms of deliverability and open rates. In short, if you want your message to be received and read, it is better to use mobile messaging.

Unfortunately, convincing customers within 160 characters is no easy task. Far too much information is left out. This is where the popularity of SMS 2.0 comes in. These messages allow you to include clickable links that redirect users directly to a company's website. Or even better, to a specific page known as a landing page, another effective tool for converting prospects into customers.

Soon, thearrival of RCS messaging will revolutionize SMS 2.0 and business marketing along with it. This evolution of SMS, available on Android phones, will allow for the sending of voice recordings, selfies, GIFs, and much more. For a company and its communication (both internal and external), this revolution can open up many new marketing opportunities.

What are the marketing benefits of SMS 2.0?

If SMS 2.0 is gaining popularity right now, it is because it offers businesses several key advantages.

Helps businesses stand out from competitors' advertising offers

Competition is fierce these days. If your business fails to stand out, your sales are at risk of a steady decline. To avoid this, it is important to use the right methods, such as SMS 2.0 campaigns, which are highly effective at converting prospects into customers.

With SMS 2.0, you can use your messages to stand out, and much more. With a good landing page, you will have an even better chance of getting your prospects to take action—whether that’s buying, subscribing, contacting you, or following you.

It’s no coincidence that more and more companies are currently launching SMS 2.0 campaigns. So, don’t get left behind—start choosing this marketing solution for yourself.

Significantly improves the quality of the customer experience

To convert prospects into customers, you must perfect your customer experience. Your SMS campaigns need to be attractive, and there is no better way to do this than by including a link that redirects to a visually appealing landing page. Plus, your customers only need to click the link to access the page—a convenience they will certainly appreciate.

Here, the landing page is particularly important because it is what triggers the conversion into customers. You must pay close attention to its design to ensure your SMS 2.0 campaign is effective.

Encourages prospects to take action much more easily

The combination of SMS 2.0 and a landing page is ideal for encouraging prospects to take action. Your customers receive your (impeccably written) message, click the link, and are redirected straight to your landing page. Your landing page allows you to provide the necessary information to convince your customers to act—such as taking advantage of a special offer, making a purchase, renting, using a coupon, or subscribing.

With simple SMS, this call to action is much less effective. After all, you only have about a hundred characters to convince the customer to do something. With SMS 2.0, everything is made easier.

How can your business use an SMS 2.0 service?

As you can see, SMS 2.0 is a simple, effective, and fast way to convert your prospects and reach your customers. Today, any business can use this method to achieve its goals, as there is no shortage of providers available to help.

To send SMS 2.0, we suggest using Octopush services. These services not only allow you to send SMS 2.0 to your customers but also help you create high-quality landing pages, enabling you to attract and convert more prospects.