Why run an SMS campaign?

SMS marketing is used by all types of businesses today, whether they are micro-enterprises, SMEs, or large corporations. SMS marketing has a significant impact on the economy and is an essential tool for driving positive results in your multichannel marketing strategy.

Here are some of the key benefits you can gain from professional SMS marketing solutions:

1. High open rates

According to Digitiz, the average person in France receives about 40 emails per day, most of which are promotions and newsletters. Commercial email advertisements have an open rate of only 26% in France.

This rate indicates that consumers are actively choosing not to engage with advertising in any way.

On the other hand, SMS marketing has demonstrated an open rate of 98%.

This is a massive difference in target audience response. By using a well-planned SMS marketing strategy, you can attract far more leads while encouraging them to engage with your brand.

2. Master customer tracking

Thanks to our analytics tool, SMS marketing campaigns allow you to track all your customers' responses. This lets you keep an eye on which contacts choose to view your messages and respond enthusiastically, and which ones do not seem interested at all.

A few analytics will help you understand the quality of your return on investment and determine if your SMS marketing is truly working.

• Check the cost per subscriber for your campaign.
• Track the growth of your subscriber list.
• Keep an eye on the number of people responding to your call to action (CTA).
• Monitor your unsubscribes.
• Calculate your return on investment to regularly determine effectiveness.
• Get delivery receipts for all your text messages.

Tracking your audience in this way will allow you to reflect on the successful factors of your marketing strategy that attract customers, and identify those that need to be adjusted.

In short, they provide data you can use to refine your marketing and increase conversions.

3. Immediate results

Your customers can access all the information shared during your business promotion, or even visit your website, with just a few taps on their mobile phone as soon as you send your campaign.

Make sure to send your SMS notifications at a time when your contacts are most likely to respond to your ads. Once you have chosen the right time, your customers will be interested in viewing your SMS and will respond immediately.

4. Create personal connections

Unlike email and pop-ups, which can often feel impersonal and intrusive, an SMS message encourages more authentic and personalized communication to create a sense of connection between you and your customer.

You will be able to attract more potential customers who will be confident in your company's integrity and the close attention it provides them.

5. Unbeatable price

While you may find free SMS sending services, be aware that these types of offers are unreliable, as they compromise the security of your data and personal information.

However, there are professional SMS sending services that offer exceptional features and allow you to manage your marketing campaigns with complete peace of mind. And all this at a per-message or package rate that is cheaper than other communication channels like email marketing, for example.

Who can use the SMS Marketing solution?

All companies can benefit from using SMS marketing campaigns. Here are some examples of the main uses by industry:

Automotive

Garages and car dealerships can send messages to engage their customers with new car models, exclusive events, and more.

Beauty and wellness

Spas, wellness centers, and cosmetics stores can run contests and send SMS alerts to announce flash sales and discounts.

Restaurants

Restaurants can run campaigns to invite customers to enter contests, showcase promotions, offer deals, provide delivery discounts, and encourage reservations for exclusive dates.

Healthcare

Laboratories and pharmacies can run campaigns to encourage patients to undergo screenings and tests based on health-related events and announce promotions on their products and services.

Real Estate

Brokers and real estate agencies can announce new properties in their listings, advertise, and invite potential clients to property viewings.

Retail and E-commerce

This is one of the sectors that can benefit the most from SMS marketing. Stores use SMS communication to run contests, advertise, encourage customers to complete their orders, and announce sales and flash deals.

Sports

Associations, gyms, and sports clubs can run campaigns to announce events, invite prospects to sign up, or launch promotions.

Recruitment Agencies and Human Resources

Recruitment agencies can use SMS to announce job fairs and invite professional candidates to attend, or even to send appointment reminders.

Travel and Hospitality

Hotels, airlines, train services, and travel agencies can launch seasonal promotional campaigns, offer travel packages, and run contests.

Marketing, Communication, and Advertising Agencies

Marketing agencies are at the heart of professional SMS marketing solutions. They can manage their clients' marketing by using sub-accounts to create SMS marketing campaigns.

Discover how Octopush can support you in creating your SMS marketing campaigns. Try it now!