An SMS marketing solution is a versatile system that easily adapts to the specific needs of any market, making it suitable for promotional campaigns across almost every industry with a wide range of offers. If you think text messages are only good for distributing discount coupons, you are about to discover that an automated SMS messaging platform can be used in many other ways to communicate quickly with your subscribers.

1) Use mobile promotional SMS as a core communication channel

All mobile phones can receive text messages, making SMS a practical system for communicating with your subscribers around the world without having to worry about their geographic location. Furthermore, because sending text messages is inexpensive and easy to set up, they can be used for regular promotions. In fact, mobile messaging can very easily become the foundation of your online marketing solutions.

2) Use a mobile promotional text platform to update your databases for future promotional operations

A text message is much more personal than an email, which allows you to reach prospects more effectively. A simple message like, "Hi David, enjoy 50% off your next meal by showing this text," should help you achieve a very high response rate. You can easily sort your customer file by identifying active subscribers—those who responded to your offer—while also clearing out outdated numbers using the data from your SMS sending system, which provides a significant management advantage.

3) Use an SMS service for targeted offers to your prospects

The advantage of an SMS is that it can be sent and received almost instantly, while also benefiting from a higher open rate than other systems. Nearly 98% of text messages received are opened within 3 minutes of receipt, which is a particularly valuable advantage for managing a marketing campaign. It is therefore possible to reach a customer at a very precise moment, which helps ensure the success of flash sales and drive significant traffic during strategic times. A restaurant can send its text just before meal times, while a boutique might choose to organize a flash sale on a slow day.

4) An SMS service to complement and support your email marketing solution

Obviously, in this case, the 160-character limit imposed by SMS formats might seem a bit short and could even be a hindrance for certain offers. However, it is possible to overcome this constraint by integrating SMS marketing campaigns into an email marketing plan. To do this, simply include a URL in your mobile message that directs the user to a dedicated page or site where they can discover all the details of the campaign.

5) Set up short surveys to increase response rates

Survey campaigns that most sites offer via email are generally not completed and have a fairly low response rate. This is perfectly understandable, as surveys are usually long and tedious to read. However, it is possible to significantly improve survey response rates by focusing on one or two questions sent via mobile SMS while rewarding responses. The survey becomes much more dynamic, and customers are more inclined to respond to this type of questionnaire.

6) Discover who your preferred customers are to target for your next campaigns

Not all customers are equal, and some are more important than others because they feel particularly close to your brand. These customers are important because they can amplify the reach of your marketing operations through word-of-mouth, one of the best drivers of growth. Simply send a text message consisting of 1 or 2 questions:

• Rate our company
• Have you recommended our products

Once you have sorted the responses received, you will be able to select the most important customers on whom you should focus the majority of your marketing resources.

7) Implement a personalized promotion tool

SMS marketing has the advantage of allowing you to send completely personalized messages, both in terms of content and timing. You can segment your customer database to adapt to individual preferences and ensure maximum engagement. For instance, seniors may prefer to be contacted in the morning, while young adults are generally more available in the late afternoon.

8) An SMS marketing solution for every season and event

SMS delivery solutions offer highly attractive rates, and text messages drive interaction much more effectively than emails. This makes it easy to maintain continuous, interactive communication tailored to each season and the special events you organize.