Depending on the PrestaShop e-commerce platform you use, writing this promotional text will be more or less straightforward. Don't hesitate to use the application. It offers a very simple module to automate SMS sending from your e-commerce platform: WooCommerce, PrestaShop, Magento, and over 300 other solutions—there is no shortage of e-commerce sites and solutions.

Access our in-house app PrestaShop SMS Plugin :

Discover some tips for creating SMS messages that respect your customers, which you can use to grow your PrestaShop store. Promotional SMS must be focused on respecting the recipient, which involves establishing some very simple principles that we will describe here.

Respect your customers' privacy

Build a relationship based on trust by respecting your customers' privacy. Do not share information (such as your recipients' phone numbers) with any third party. We strongly recommend that you store your recipients' numbers in a secure database that is only accessible to qualified and authorized personnel. This customer database can, for example, be connected to your order form module: ask for the recipient's number there to receive alerts/notifications regarding shipping, with a small opt-in box to subscribe to your promotional SMS channel.

Opt-in authorization

Before any outreach, obtain prior authorization from the recipient. According to the LCEN law of June 21, 2004, only promotional SMS messages that the recipient has previously consented to are permitted. You must also send text messages containing promotional content that advertises goods or services similar to those you offer. The advertiser must be clearly identified in every message: short code identifying the sender, purpose of the campaign, brand, etc.
This same opt-in authorization must be technically managed via the PrestaShop SMS API module to intercept unsubscribe requests via a special service: SMS reply. This service, offered by the Octopush WooCommerce SMS API module, allows you to intercept customer replies, particularly for managing user unsubscribe requests. To do this, you must provide a specific URL that will be called whenever one of your users replies. This specific webpage on your PrestaShop store will intercept the data sent via POST by the API to automatically update your database.

Good timing for sending promotional texts

The French legislation prohibits sending promotional SMS at certain times of the week (Sundays and public holidays), as well as during the following time slot: between 8:00 PM and 8:00 AM. Managing this timing is essential to the success of your SMS marketing campaign: you need to supplement this SMS campaign to include the geographical location of each recipient. TheOctopush Magento SMS API includes a deferred sending web service that allows you to specify a sending date for each text message via a special parameter.

Good sending frequency (not too much, but enough!)

Just because your recipients felt the need to receive your messages doesn't mean you should assume you are free to bombard them with them.
When sending marketing texts for your Prestashop online store, do not exceed one per week to avoid cluttering your recipients' inboxes. The Magento SMS API allows you to specify the send date for each message via a special parameter.

Appropriate content

The creation of an SMS marketing campaign must be done with your specific audience in mind. This means you can use humor, but never be insulting to your subscribers. Instead, opt for lighthearted humor and keep your messages polite, friendly, and professional. Be sure to avoid spelling and grammar mistakes, and steer clear of abbreviations and slang. At the same time, avoid long sentences and stay as concise as possible. Only send relevant, high-quality information to your recipients.

Clear content

Write clear and concise content. Eliminate confusion and frustration by being precise when addressing your recipients. Each message should lead to an online call to action, such as booking an appointment or purchasing a product.