Rich SMS is a marketing communication service that allows you to send text messages with advanced features. Since its inception in the 80s, mobile messaging has evolved significantly and can now be used to implement complex SMS marketing campaigns and offer advanced applications. Rich SMS, or SMS 2.0, is the best proof of this evolution, and we will explain how you can use these new applications to set up a mobile text campaign that will help you grow your business and attract customers. To learn everything about rich messages, read our guide.

What is Rich SMS?

Rich SMS is a messaging system that allows you to integrate a smart link system directly into the body of the message. In addition to containing a hyperlink, rich SMS can track additional statistical data. It allows you to see, simply and precisely, which numbers—and therefore which customers—have clicked the link in the message. You can thus measure the effectiveness of your mobile messages in real time and with great accuracy.

Using Rich SMS to run a contest

Planete Sushi, the Japanese restaurant chain, used rich SMS to run a contest. The marketing SMS sent to their subscribers directed them to a dedicated page that presented the game in detail. In exchange for an order over €15, the customer received a participation coupon for a chance to win a flight to New York. Rich SMS was used to quickly analyze the effectiveness of the link and the appeal of the game to users.

Using SMS 2.0 for a promotional campaign

The hotel chain Campanile used the advanced features of rich SMS to launch a promotional campaign. The text message sent offered a free cocktail upon presentation of the message. The hyperlink in the message directed the customer to the campaign's dedicated webpage, allowing the chain to estimate the SMS response rate in its hotels in real time.

Rich SMS for sending discount coupons

La Redoute, the mail-order company, used the options of the rich mobile web messaging system to launch a marketing campaign based on distributing discount coupons. The SMS sent contained a discount code that offered 50% off and free shipping on the first item ordered. The link in the text directed the subscriber to the company's website to place their order directly.

Using mobile SMS 2.0 to promote a special event

The Paris Opera chose to use the features offered by rich SMS solutions to promote the show "Puccini's La Bohème." The offer allowed subscribers aged 29 to 32 to benefit from a preferential rate on their ticket purchases. The link in the message directed subscribers to the ticket purchase page, and the message included the discount code required to access the special rate.

Using SMS 2.0 to conduct a special survey

Mobile operator SFR used the options of rich SMS services to conduct a satisfaction survey. The link included directed the subscriber to the webpage featuring the survey. The operator was thus able to track its response rate in real time and access advanced statistics on how its subscribers reacted to the SMS.

Next-generation SMS for promoting a mobile app

The company Taxis Bleus used a next-generation SMS system in France to promote its mobile app at the time of its launch. The link included directed subscribers to the company's website and the download page for the compatible app. The SMS thus made it possible to track users and easily identify subscribers who abandoned the download.

Next-generation SMS offers you advanced options to achieve the best possible results, as well as to track your statistics in real time. Don't hesitate to use these new features in your campaigns to offer dynamic services to your subscribers.