Send SMS online to your contacts using a messaging service is an effective marketing tool that delivers quick results with minimal investment. However, since there is always room for improvement, we’ll share some tips to help you boost your conversion rates. This will allow you to use mobile SMS to increase your revenue and grow your business.

1) Avoid abbreviations and acronyms when sending SMS to your customers online

An SMS is a short message sent to a phone that must be easy to read, so the goal is for the user to grasp the content quickly. It is therefore important to avoid abbreviations and acronyms as much as possible, as they can hinder readability. An incomprehensible text message is likely to be seen as spam and will almost certainly be deleted immediately.

Use simple words in a short SMS to ensure the message is understood instantly

2) Be sure to strictly respect the character limit

An online text messaging solution imposes a character limit that must be strictly followed. An SMS cannot exceed 160 characters; any text exceeding this limit will actually be sent and displayed as multiple messages. Since mobile texts are generally displayed in chronological order, the second part of the message might appear before the first.

Using SMS requires strictly adhering to the 160-character limit for each mobile message sent online.

3) Choose the timing for your mobile text message wisely

Every business and industry operates differently, and your audience will be more receptive to your products at certain times of the day and week. It is essential to carefully select the day and time for your SMS campaign to achieve the best possible results.

Generally speaking, people are more receptive to messages on their phones in the late afternoon, early evening, and, of course, on weekends. These are the periods when you will typically see the best results.

4) Make the purchasing process easy

If you want to launch an SMS marketing campaign to mobile numbers with the sole objective of boosting sales for your services, it is important to make the purchasing process as easy as possible. Try to include a direct link to your site (Rich SMS), while ensuring that the page or site is fully compatible with most mobile devices. The goal is to implement a solution that allows the user to purchase one of your products or services in just a few clicks.

Test with several different types of mobile devices to ensure your systems are actually working

5) Improve the user experience

Mobile text messages can include hyperlinks that direct users to a website or a dedicated landing page for registration. You can also use an automated messaging platform to send MMS, which can include images, audio, and even video. All these options help improve the user experience, which will boost your sales figures.

To achieve the best possible results, try to offer the most comprehensive and engaging user experience you can.

6) Prompt user action

Certain words are more likely than others to trigger a user reaction; these are action verbs. You should try to include verbs in your text such as: think, buy, sell, spend, save, visit, sign up, click here, and so on.

Action verbs encourage users to act, which can help you trigger a sale and ultimately increase your revenue.

7) Send a message that includes a gift

A mobile text message arrives "right in the customer's pocket," so it can be intrusive and arrive at an inconvenient time. To mitigate this, it is important to try to include an offer in every message. Simply offer the subscriber a small gift, such as an immediate discount on a service or a bonus with their purchase.

8) Clearly identify your company and your offers

To ensure your texts are not considered spam, it is important to include all the necessary elements to identify your company. The customer must be able to know immediately where the SMS is coming from.

In France, you may only send promotional SMS to people who have explicitly given their consent. It is therefore important to allow subscribers to recognize the offers they have freely signed up for. If you wish to send promotional SMS, it is important to strictly comply with these regulations.