Sending SMS online via the web is now standard practice for many companies, all of which have quickly integrated the effectiveness of mobile text messaging into their marketing campaigns. Not convinced? If you don't see what a mobile SMS service can do for your business, here are 7 reasons why you should use web-based mobile texting to support your company's growth.

People who own a mobile phone keep it with them at all times

The latest estimate from 2014 puts the number of mobile phone users worldwide at 4.55 billion, 1.75 billion of whom own a smartphone. The highest penetration rate for this type of device reaches 73.8% in the United Arab Emirates, compared to 56.4% in the United States. A recent study even shows that nearly 44% of users don't hesitate to sleep with their phone. Therefore, sending SMS to a number to broadcast your promotions ensures that your message will be read by the majority of your subscribers.

SMS to your customers for an impressive open rate

According to a study by the American company MailChimp, the average email open rate is 27.86%. The average organic reach of a Facebook page is 2.6%, while Google will only bring you 5% of your customers if you don't rank in the top five search engine results. Many companies settle for these figures, even though much more effective marketing tools are available. SMS, for example, has an average open rate of 98%, meaning that out of 1,000 SMS sent, only 20 will go unread. Sending SMS is therefore a particularly effective tool that can easily help you increase the reach and results of your promotional campaigns.

SMS to your customers that will be read even if they aren't opened

Sending mobile texts with an online automated tool benefits from a very high open rate, but most of these promotional texts don't even need to be opened to be read. Most mobile phones display an alert on the home screen when a text is received. Most users glance at their device when it lights up to check the alert. They can then see your mobile message and discover your new promotion as soon as it arrives. This advantage is particularly interesting for flash sale campaigns that aim to trigger a quick reaction from the user. They won't miss your alert and should react quickly if the offer or product interests them.

Using this type of feature can also be useful for setting up alert services, which are generally offered to the user without a password. By using text messages to communicate with your customers and share important information, you significantly increase the chances that your texts will be read by the majority of your subscribers.

Mobile messages help increase click-through rates on links

Smartphones are becoming increasingly widespread, and the majority of users can connect to the internet from their mobile phone. It is also very easy to incorporate a hyperlink into a Rich SMS, so users only have to click to visit the site or the page dedicated to your campaign. Mobile texts achieve a much higher click-through rate than any other tool. The click-through rate for a link in a text message is 19%, compared to only 5.65% for a link in an email. Messages sent to a mobile number are not only read by the majority, but they also trigger more clicks and, mathematically, more sales. SMS are much more effective marketing tools than many other messaging services.

SMS are not blocked by any filters

Internet-based SMS also have the advantage of being delivered smoothly to most users. Unlike email sending, distribution, and reception systems, mobile messages are not subject to any filters. Your texts will be sorted into the user's inbox just like any other SMS. There is no risk of them ending up in a spam folder that will be automatically emptied before the texts are even read.

Your subscribers have freely chosen to receive your texts

Whether you offer your service for free or want to provide discount coupons, you can only send messages to customers who have specifically given their consent. Customers who have opted in will want and perhaps even expect your texts. You will therefore have a list of genuinely interested prospects, which will allow you to achieve a much higher conversion rate.