Everyone knows the great benefits of SMS communication. By sending a simple text message to your recipient, you can be sure it will reach them. Furthermore, depending on the carrier, it is possible to know if and when they received it.

Another major advantage of texting is its discretion. It can be checked whenever you like without forcing you to interrupt what you are doing. SMS is clear and concise. It allows you to easily and quickly convey the message you want to send via mobile phone. You can keep a copy for future reference.

The new era of SMS messaging

Admittedly, texting has revolutionized the way you communicate. What was once reserved for Telex can now be done with a simple short message. But that is nothing compared to the technological leap currently underway.

The fusion of texting, born from telephony, and computing is almost magical. This revolution comes at the perfect time, as everyone now has an electronic tool capable of utilizing these new functions. Sending your news and updates to your prospects and customers via smartphone has become simple and standard. It has become part of users' daily habits. Even seniors use texting on their Android, iPhone, or Windows phones, or via applications on Windows computers, tablets, or Macs.

Just think, computing multiplies the possibilities of texting. First of all, the magic is technical. You have the ability, from proprietary software or simply from a website, to send an almost infinite number of messages to mobile phones. This allows you to integrate SMS marketing into your multichannel strategy.

In fact, you are only limited by your budget. This won't necessarily be astronomical, as all these messages can be sent from your Android or iPhone smartphone, Mac laptop, or Windows tablet computer. And the ROI can be high if you have properly accounted for the importance of personalization.

Time is money

Of course, it is completely impossible to send thousands of messages simultaneously in a reasonable amount of time. With a Google or iPhone smartphone, you could try to speed up the task, but it would remain notoriously insufficient from a productivity standpoint for professional use, such as customer relationship management.

You can send a text message every three or four seconds. It all depends on its size and your carrier's availability. Whereas with a specialized application or website, you can do much better. And the impact of your sending SMS via the internet will be all the stronger.

The transmission mode remains asynchronous. This means it will be processed with a delay, but it can be done concurrently across multiple transmission channels—multiple numbers, if you will. With a well-prepared campaign, you will save even more time.

Technology plus intelligence

The intelligence provided by computing is not dependent on the size of the hardware platform running it. All modern connected devices are perfectly capable of running complex programs. The advantage of a device like a Google or Windows smartphone or tablet equipped with a modem is the ability to directly leverage cellular networks.

But don't worry. If you only have a desktop or laptop connected via Wi-Fi, you just need to use a web SMSsite. It collects your messages and takes care of broadcasting them over the telephone network. It will also provide you with management tools for your campaign.

In fact, the alliance of computing and short text messaging allows for the rapid and low-cost dissemination of well-targeted and well-formatted information. Because that is the true magic of this marriage of technologies.

Consequently, you can create highly elaborate mailing lists to send personalized messages to your recipients. That is the whole point of this new way of working. You will be able to easily create SMS marketing campaigns for example.

Endless applications

With this new concentration of technology, the sky is the limit. It has become incredibly simple to reach out to a large number of people or businesses to keep them updated on a project. You can also consider informing your customers about your products.

The primary purpose of text messages managed and sent from software or a digital platform is commercial activity. You now have the ability to connect with thousands, or even more, prospects directly on their devices. The same applies to your existing loyal customers. Your advertising campaigns will be more effective.

Furthermore, with this technology, sending can be automated. Content can be perfectly tailored to the intended recipients and automatically linked to your customers' behaviors. It would be hard to be more responsive. It is ideal for building a close relationship with your subscribers.

And that’s not even counting all the applications that haven't been invented yet. Take the development of a service or the sale of a product internationally. With current digital resources, it is very easy to convey your messages in the recipient's language. From a commercial standpoint, there is nothing more effective for advertising.

This also applies to managing your customer support. Contacting customers to let them know a repair is finished, for example, becomes a simple, fast, and effective action. Your customers will appreciate your responsiveness.

Text messages are a great replacement for paper tickets. They are also very practical for daily ticketing operations. Among other things, they allow you to provide updates on important events at a museum, concert hall, or theme park.

It will take you very little time to master the SMS tool. You just need to imagine an application that strengthens your commercial potential. Then, you simply need to find the right tool to make it happen.